When warner music group and sub pop records created the alternative distribution alliance in 1993 as a joint venture to distribute and manufacture records owned by independent labels, they engaged in a _____________________ alliance.
a. promotional
b. packaging
c. product
d. logistics
e. pricing?
The correct option is D. Logistic alliance is said to occur in a situation where the parties in an alliance venture is made up of a provider of logistic services and a producer of a particular product and the two of them now come together to form a new system which improves the distribution of the products concerned to the customers.
