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The tenet behind the triple-bottom-line is that A) a firm should solely focus on increasing the economic value created to/for its customers. B) a firm's primary objective should be increasing the total returns to its shareholders. C) a firm should achieve positive results along the economic, social, and ecological dimensions to gain a sustainable strategy. D) a firm's return on revenue can be broken down into three ratios: COGS/Revenue, R&D/Revenue, and SG&A/Revenue.

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jepessoa

Answer:

C) a firm should achieve positive results along the economic, social, and ecological dimensions to gain a sustainable strategy.

Explanation:

The triple bottom line (TBL) theory states that in order for companies to achieve a sustainable strategy, they must focus on achieving positive results in economic, social and ecological dimensions. In other words, businesses cannot focus only on profits, they should also focus on people and the planet.

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